Zaid's Blog

               Anheuser-Busch InBev's Belgian beer brand Stella Artois and its new marketing initiative, which aims to revitalize the company's image and draw in new clients. The "Off-Premise Refresh" advertising campaign emphasizes Stella Artois as a quality beer that can be consumed at home or outside. A few takeaways were how Stella Artois is starting a new marketing campaign called "Off-Premise Refresh" with the goal of showcasing the brand as a premium beer that can be enjoyed at home or in outdoor settings. Another takeaway is to make it simpler for people to buy Stella Artois online, the campaign includes a new TV ad, social media content, and collaborations with delivery providers. The campaign's end objective is to revitalize the brand and draw in new clients, particularly youthful women who are more prone to drink beer at home or in outdoor settings. Stella Artois' key selling point is that it is a premium Belgian beer with a...

  Hello, My name is Zaid Homeid, and I am a sophomore currently enrolled at Linn Benton Community College and Oregon State University. I'm majoring in business administration.  I decided on a business major mostly because I believe it's the greatest fit for me. I've never been interested in any of the other majors, and I've always thought that my true calling is as an entrepreneur. Before attending college, business has been one of my favorite subjects. Throughout my later years in high school, I built and tested a few business ideas through online marketplaces. I figured out how to purchase items like apparel and shoes for a bargain and then resell them for a substantial profit. With this kind of business, I gained a lot of valuable knowledge about branding, marketing, and how to negotiate with other sellers and customers.  I am going to be looking forward to this class as it relates to ways of marketing. As an entrepreneur, I like to see how other big-name brands and ...